Marketing and Communications Archives - 可乐视频 /category/marketing/ The Spirit of Brooklyn Thu, 02 Apr 2026 17:57:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Getting the Word Out /best-of-bc/getting-the-word-out/ Thu, 17 Aug 2023 17:45:10 +0000 /?p=76808 Associate Director of Editorial and Content Strategy Jamilah Simmons channels her extensive higher ed experience to help market 可乐视频 to prospective students.

The post Getting the Word Out appeared first on 可乐视频.

]]>
Jamilah Simmons knows a good story. An experienced reporter with an ear for the right quote and an eye for the details, she has put her acumen to work for 可乐视频 since 2007.

After many years as a writer for the Office of Marketing and Communications, Simmons was promoted last year to a new position focused on marketing as it relates to prospective students. 鈥淪ome of the content is more or less the same as what I was doing as a writer,鈥 she says, 鈥測et I鈥檓 packaging it differently.鈥

Key to her work is seeking out and considering the perspectives of the students the college serves. Simmons has engaged several current students as both interns and part-time college assistants to support her efforts. 鈥淥ne of the fun things I get to do is oversee the college TikTok account, which is still a work in progress,鈥 she says. 鈥淚 love working with students on that.鈥

In reflecting on TikTok and other digital projects she works on, like the college鈥檚 , she frequently asks herself, 鈥淚s this information useful to prospective students? Is it presented in a way that鈥檚 consumable to them? I鈥檓 spending a lot more time trying to get into the mind of current and prospective students, which is really interesting and a good challenge.鈥 The college鈥檚 new virtual tour was one of the first major projects Simmons helped to launch in her new role. In just one year, the tour drew more than 15,000 visits and close to 3,000 inquiries to the college.

As part of the college鈥檚 ongoing admissions campaigns, all the staff鈥攊ncluding writers, editors, photographers, designers, and marketers鈥攆ocus on developing content that highlights the college鈥檚 best attributes to encourage prospective students to apply. The most visible series comprises written profiles of the most accomplished students, staff, faculty, and alumni from 可乐视频. Titled 鈥淏est of 可乐视频,鈥 these stories collectively portray a community of people who exemplify excellence. Simmons plays a key role in the series as one of the writers who interviews the subjects and helps to shape these stories.

Simmons joined 可乐视频 after many years as a higher education reporter. The beat prepared her to write the profiles that she produces, as well as for this recent switch to a marketing role, where she continues to use the many skills she honed as a reporter.

Those skills include knowing how to talk to people, knowing how to do your research, and understanding the differences between written and spoken communication. 鈥淓-mail can often feel like the quick and dirty way to get it done,鈥 she says, 鈥渂ut there鈥檚 still something missing without that live contact, including your ability to ask follow-up questions or take in someone鈥檚 measure.鈥

Originally planning to be an international correspondent, Simmons 鈥渇ell into鈥 higher education reporting. As a senior in college, she took an internship in Washington D.C. at Black Issues in Higher Education鈥攏ow called Diverse: Issues in Higher Education鈥攂ecause, unlike many journalism internships, it paid well. Simmons ultimately landed a job at The Chronicle of Higher Education, which, she says, 鈥渒ind of cemented me鈥 as a higher education reporter.

Although Simmons appreciated the impact she could have on the higher education beat, she eventually tired of living in Washington, D.C. In January 2006, she moved to Brooklyn and made a career transition from writing about institutions of higher education to working for one. 鈥淚 thought it would be cool to work at a college and to be around people who were at that juncture of life. I always thought that鈥檚 got to be energizing.鈥

In New York, Simmons took a job editing a newsletter on faculty scholarship at the CUNY Graduate Center. The work took her to various CUNY campuses, and 可乐视频 made an impression. 鈥淚 remember the first time I came here to visit a professor I was writing about,鈥 she says, 鈥渁nd I fell in love with the campus.鈥

During her visit, she picked up one of the campus publications and thought 鈥渢hey look like they have fun putting this together.鈥 Shortly afterward, she responded to a job posting in the department, and 鈥渢he rest is history.鈥

The post Getting the Word Out appeared first on 可乐视频.

]]>
On the Road to a Career In News /best-of-bc/on-the-road-to-a-career-in-news/ Fri, 19 Aug 2022 22:23:29 +0000 http://s38197.p1486.sites.pressdns.com/?p=6255 As senior Enrico (Rico) Denard completes a coveted internship at public radio鈥檚 WNYC, he is leaving his options open as to what form his dream career as a journalist may take.

The post On the Road to a Career In News appeared first on 可乐视频.

]]>
No matter what the medium鈥 journalism, broadcasting, screenwriting, or filmmaking鈥攕enior Rico Denard is determined to become a professional storyteller.

鈥淚 love talking to people and telling their stories. If I can make a career out of that,鈥 he says, his words trailing off into a characteristic smile. He knows it is possible, but it is easier said than done. Still, Denard鈥檚 prospects look good. He is interning at the renowned public radio station WNYC and is one semester away from graduating with a dual degree in communications and journalism.

Arriving in Brooklyn from Haiti by way of Miami and Boston when he was three years old, Denard played football in high school with hopes of winning a scholarship to a Division I college.

鈥淎s a teen I was determined to get into the NFL,鈥 he says. 鈥淚 was a typical 16-year-old, soda-guzzling kid.鈥 In middle and high school, he got involved in theater. 鈥淭hat鈥檚 when I realized that I liked the arts and that I wasn鈥檛 going to move easily to a sports career. The odds were not in my favor鈥攏o scouts were coming to my high school,鈥 he says.

After a gap year, Denard attended Medgar Evers College and began taking courses in communications, with which he more readily aligned. He soon made it his major. But as he progressed in his studies, he decided to make a move to 可乐视频 because of the good buzz around the communications program (鈥淚 fell in love with it there.鈥)

On track as a communications major, Denard completed a writing internship for credit in the Judaic Studies Department and then worked as a writer in the college鈥檚 Communications and Marketing Office. He ended up adding a second major鈥攋ournalism鈥攁fter he realized what he wanted to do for a living. At the end of the spring semester, he received the exciting news that he had been selected to be an intern at WNYC.

鈥淚鈥檓 working directly with the community partnership editor, and we鈥檙e doing several different projects to amplify the voices of people you may not hear over the radio,鈥 says Denard. 鈥淲e’re looking into different ethnic communities, bringing focus to their unique issues.鈥

A big plus of the internship for Denard is meeting peers from other schools and parts of the country. 鈥淓verybody has got their own thing going on; they are not all local,鈥 he says. 鈥淚t鈥檚 good to meet people here who are interested in the same things I am but come from very different backgrounds and different paths.鈥

Denard, who has been asked to remain at WNYC until next spring, is quick to recognize that he wouldn鈥檛 be where he is without the faculty who have supported and encouraged him: 鈥淧rofessor MJ Robinson [associate professor and chair of Television, Radio, & Emerging Media, or TREM], helped me immensely, as well as [Associate Professor of Journalism] Jessica Siegel. They care enough to give me tough critiques of my work. I鈥檝e heard 鈥榯his can be better, Rico,鈥 more than once,鈥 he says, laughing.

Although fully immersed in news reporting, Denard has not entirely dropped the idea of entering the entertainment business. He jokes about parlaying his athletic inclinations into a side gig as a stunt double but is more serious when he says he is keeping an open mind about looking into filmmaking. 鈥淚鈥檓 considering applying to Feirstein [Graduate School of Cinema],鈥 he says. Ultimately, his goal is to tell the stories of the people who are rarely in the daily headlines. As a native of Haiti who has lived nearly all his life in the United States, it stings to see that his birth country is only ever mentioned in the media when it is hit with natural disasters or beset with political violence. Denard, who recently received a scholarship from the Caribbean Leadership Empowerment Foundation, is speaking not only about Haiti but also about neighboring Caribbean nations.

鈥淭here is a side of developing countries, especially those famous for tourism, that people do not typically see,鈥 he says. 鈥淭he ports and beaches of these vacation destinations are all anyone outside of them is usually exposed to. I want to tell the stories of everyday people, those on the other side of all the glitz and glam.鈥

The post On the Road to a Career In News appeared first on 可乐视频.

]]>
Poetic License /bc-news/poetic-license/ Fri, 21 Apr 2017 10:33:34 +0000 http://s38197.p1486.sites.pressdns.com/?p=3386 April is National Poetry Month and 可乐视频 has long been a home to poets as diverse as its campus.

The post Poetic License appeared first on 可乐视频.

]]>
可乐视频 is a poet’s campus. Walt Whitman’s first known portrait hangs in the .聽Renowned educators聽like Julie Agoos, Louis Asekoff, , , Ben Lerner, and Marjorie Welish have passed the benefit of their poetic genius and skill to generations of eager artists. Award-winning poets like Paul Beatty ’89 M.F.A., Sapphire ’95 M.F.A., Matthew Burgess ’01, ’11, and Ocean Vuong ’12 honed their craft in these classrooms. The college is home to a And, every semester, the vibrant English Majors鈥 Open Mic features emerging writers telling stories of the untold beauty鈥攁nd sometimes, the ugly鈥攖hat the world has passed on to them.

Students, faculty, alumni, and staff alike are inspired by the importance 可乐视频 has historically placed on the arts. For National Poetry Month, poets from each area of the campus community discuss what inspires them and how they hope to transform the world with their art form.

Jennifer Stella

We fault the not-quite-
Mexico river and聽salt
balconies. Phoenix
child, the ash will
sink in lemon-like
tubs. Look鈥攜our
license. And what a picture. Most learn
to waltz with shattered
chairs.

Jennifer Stella, Your lapidarium Feels Wrought (Ugly Duckling Presse 2016)

What does a medical doctor have in common with a poet? Is there any similarity between understanding the inner workings of the body and the inner workings of the creative mind? M.F.A. Program in Poetry student Jennifer Stella is probably the best person to ask, since she is both a medical doctor and a poet.

Stella first enrolled in the college’s poetry program in 2011, taking time off from medical school to complete her first year. She returned to the M.F.A. program in 2016 to complete her second year. She currently works as an HIV specialist and primary care physician at Rikers Island, after having recently completed her residency in primary care and social medicine at Montefiore Hospital in the Bronx.

“If I reductively address this through my lens as a physician, even medicine is a very small part, a very small factor in 鈥榟ealth,'” says Stella, who will be graduating from the M.F.A. program this May. “Medicine, at its most basic, is just band-aids, and it’s very rarely 鈥榣ife and death.’ The rest of life, which we partly talk about as the social determinants, is more the point, and for most people this includes some sort of art. I’m a primary care physician, which is really about the longitudinal relationships, the stories, and how I can contribute to their enactment and fulfillment. I often compare poetry, both the writing and the reading of, to breathing. And every person, physician or not, I’ve introduced to poetry has found something in it to relate to and appreciate. The truth of the 鈥榓rt of medicine’ (it’s not really a science) is that it can learn a lot from poetry.”

Despite the myriad of ways in which her life is already captured by the responsibilities of being a physician, Stella has carved out a moment to publish Your lapidarium Feels Wrought, described by the publisher as “an exhibition of jeweled fragments in the form of language and experience.” Here, Stella’s synthesized background serves as the foundation for her to explore poetic communication.

“I’ve always been involved in both science and writing, . In undergrad, I majored in biology and creative writing/poetry and completed a thesis in each, simultaneously. Since college, I thought I would pursue an M.F.A. at some point, the only question was when. My first mentor in medicine, Rafael Campo, is an HIV doctor and a poet. And I have had many wonderful physician-writer mentors (Louise Aronson and David Watts) who have M.F.A.s, either done in a break during med school or as a low-residency program while working as a physician. I wanted something more immersive than that, and the year between my third and fourth years of med school was the best opportunity.”

Stella will be graduating from 可乐视频 this May and has one goal in mind beyond that.

“To keep writing! Within medical contexts, I’ve done some teaching and curricular design in both med school and this year, for residents, about writing for advocacy and the place of physicians as writers. Several actually wanted to discuss poetry rather than medically-related articles. As my physician-writer mentors have been able to do, I hope to work in places that are supportive of my writing. I don’t see the M.F.A. as an ending, in and of itself.”

Rosamond King

each clump of grass or stone holds heat
(like) every imprint of my wide foot
smiling broadly at no one
look up; look up the view
from there is vast
and you do not know more than any stone.

Rosamond King, (Nightboat Books, 2017)

“Poetry can do anything,” said Associate Professor of English . “Poetry can be anything. Poetry can take you inside of someone’s flesh and muscle. It can give you a different perspective: an aerial perspective. It can take you underneath, around, or through.”

King, an award-winning writer, who melds graphic art, performance, and song into poetic form, is preparing to release her latest poetry collection, Rock | Salt | Stone. The book explores the lives of the marginalized, examining the ways in which one can be an outsider, whether it is through the lens of gender, gender identity, sexuality, geographic origin, or immigration status.

On the campus, King serves as both an educator and a mentor to scores of students, investing her creativity into new generations of artists, particularly among those whose voices and works might not be readily acceptable to the mainstream. She previously served as director of the 可乐视频 Mellon Mays Undergraduate Fellowship, a program designed to give minority students with a demonstrated commitment to eradicating racial disparities the training and resources to pursue a Ph.D. in a wide variety of fields. She is primarily concerned with instilling a sense of civic awareness and a social justice, giving students the foundation necessary to use their talents, in their own ways, to advocate for positive change.

“Poets, like all human beings, have responsibilities to their communities and societies, and to the human family,” said King, who speaks five languages including French, Spanish, Krio, Wolof, as well as English. “But these are our responsibilities as human beings.”

There is a notion in some circles that poetry has outlived its usefulness, that it is a dead art or one that is strictly vain in its pursuits. King believes this position stems from a lack of education about the transformative, revolutionary power of the poet who chooses to speak truths against all opposition.

“Poetry is alive and relevant everywhere,” she said. “Poets are responding individually and collectively to the wars, conflicts, and crises around the world. There continues to be a standing-room-only crowd at the Nuyorican Poets Caf茅, for instance, and poetry appears as advertisements on New York City subway trains and buses.聽 It’s ubiquitous to 可乐视频’s campus as well. We have a popular undergraduate student creative writing journal called The Junction, and a top-ranked M.F.A. Creative Writing Program. And poetry continues to be relevant around the world: When I travel to Africa or the Caribbean and I tell someone I’m a poet, they don’t yawn and they don’t change the subject. They say, 鈥楪reat! Give us a poem.'”

Visit King’s to learn more about her works as well as her upcoming public appearances.

Tom Haviv

Now, my mind is white
mine of white mine of silver

The un-silvered said: why silver.

the silver was a
way of having specific
strength in reflection – to feel control

Tom Haviv, “Dialogue” from the long poem “Island,” the opening poem sequence of A Flag of No Nation (Kaf Press聽2018)

At the center of his being, ’16 M.F.A. is a poet.

That sensitivity informs each and every part of his life, whether it is his position as adjunct lecturer in the 可乐视频 Department of English, his film making, his teaching and mentoring of students across the borough, or the interrogations into his own history as someone born in Tel Aviv as the child of an Israeli fighter pilot who also wrote poetry, and raised in the Bronx. And for Haviv, poetry is the most suitable space for working out the complications and contradictions of one’s own identity, and for devising the solutions that are evidence of compassion.

“I am compelled by the idea that poetry has a historical responsibility,” Haviv said. “The poet鈥攚hether the poet is working with language as such, or other materials like sound, paint, or the body鈥攊s a witness to their historical moment, someone who is witnessing the possibility of change and perhaps a guide for changes that happen through their medium.” He added: “My poetry is engaged with the horizon of emerging culture and emerging communities, whether they are families or nations. I’m shaped by the history of my family and its story of displacement, and its experience of several kinds of transformation.”

At the crux of those transformations is a confrontation that Haviv does not wish to avoid: which traditions can or should be embraced and transmitted, and which should or must be altered or laid to rest? His first full-length book of poetry, A Flag of No Nation, which will be released in 2018, sees Haviv wrestling with these ideas of how cultures, peoples, families, communities, and nations form and disintegrate.

“My great-grandmother spoke Ladino (the language of the Sephardic Jews, descendants of the Spanish Inquisition). My grandmother spoke Turkish. My father spoke Hebrew as his first language. And I speak English as my first language. So in four generations, there was no real continuity. There was invention and shift, and the forces of historical calamity and expediency. These things made it impossible to have the sense of coherence that my culture had for hundreds of years prior. So I’m meditating on this, on how culture is altered, or disrupted, by language.”

Haviv credits the 可乐视频 M.F.A. in Poetry Program with giving him the guidance and freedom to explore poetry in on the more experimental side of the spectrum. He also appreciated being able to walk the halls and sit in the same spaces as many of the luminaries of the genre have, and harness that energy for his own accomplishments.

“The faculty told me that there are no rules; that each poet decides for themselves their own territory, that every poet is a territory unto themselves. Being with this handful of incredible artists with incredibly powerful practices, I saw that the more profound the poetry, the more idiosyncratic, and the more fleshed out the idiosyncrasy was. The more I wrote in the poetry program, the more it deepened the question of what is my language, what is my linguistic contingency as a poet.”

To learn more about Tom Haviv’s, and to view his past, present, and upcoming works, please visit his .

Keisha-Gaye Anderson

voices
sinking into
bewilderment
cemented as fragments
of discontent
in your blood
a war
spelled like your name

Keisha-Gaye Anderson,

hears voices.

Not in the cryptic sense that one sees in media, for example, signifying a spiraling out of control, and into madness. No, Anderson is communing with something much larger and much older than herself. Something that travels through her veins in what some cultures would call blood memory, back to a time when her mother鈥檚 mother鈥檚 mother might have chopped sugar cane in a Jamaican field (Anderson was born in Jamaica and emigrated to the U.S. with her parents when she was three). It is out of this lineage that Anderson writes, as a healing, as a balm, but also as a call to action and a search for solutions to some of the world鈥檚 most pressing problems. Those muted voices that she seeks to make heard are those of her ancestors. They bring poetic inspiration in dreams and visions, guiding her down a mystical and righteous path.

“Poetry takes the mundane and elevates it, and makes you look at the ordinary and see the ways in which it is extraordinary.” Anderson said.

In addition to serving as the director of news and information in 可乐视频’s Office of Communications and Marketing, the Syracuse University and City College graduate is still able to fulfill her artistic life as a poet, , delivering public readings, and leading writing workshops in New York City and beyond. She published her first full-length book of poetry, (Jamii Publishing 2014), amidst the great tumult and upheaval in the country relating to police brutality and other forms of institutionalized, social, and systemic racism (all of which informed the current Black Lives Matter movement). Gathering the Waters, which weaves Jamaican patois and African American parlance through some of the poems, seeks to lay out a path to healing by invoking collective memory鈥攊n the contexts of race, gender, and culture鈥攖o remind people of their intrinsic ability to overcome even the greatest of obstacles.

“The artist鈥檚 work,” Anderson said, “is often to interpret the world in which she finds herself, using a lens that holds resonance for her contemporaries. I am particularly concerned with translating and distilling universal experiences in ways that are meaningful and useful to all people, but particularly to the African and Caribbean Diaspora. The use of water as a trope in Gathering the Waters was meant to evoke ancestral wisdom as a cleansing force, clearing the path for self-reinvention, opening the road for actualization of the highest self, and washing away all that no longer serves us.”

Anderson currently has two new poetry manuscripts under review with different publishers. Both collections include her original artwork. She is also in the revision stages of her M.F.A. thesis, a collection of interrelated stories about migration and Caribbean identity. Anderson was recently chosen as an Institute Scholar for the upcoming Writing From the Margins Institute at Bloomfield College in New Jersey. She will be a featured reader at the Queens Literary Festival at the end of April.

Whether poetry, fiction, playwriting, or journalism, the 可乐视频 Department of English offers a full range of creative writing options for artists seeking to develop and hone their skills. For more information, please visit the Department of English website.

The post Poetic License appeared first on 可乐视频.

]]>